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Content Marketing Strategy
Lesson 1 – Introduction to Content Marketing
Introduction
Topic 1.1 Definitions and Background
Topic 1.2 History and Current Status
Topic 1.3 Content Marketing Examples
Summary
Lesson 2 – Content Marketing Planning
Introduction
2.1 – Content Marketing Strategy Framework
Topic 2.2 – Understanding the Customer
Topic 2.3 – Developing the Brand Story
Summary
Lesson 3 – Content Marketing Execution
Introduction
New LectureaTopic 3.1 – Content Types and Development
Topic 3.2 – Content Distribution
Topic 3.3 – Measuring Content Marketing
Summary
Topic 3.2 – Content Distribution
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