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Marketing Automation Strategy
Lesson 1 – Marketing Automation Overview
Introduction
Topic 1.1 Improving Customer Experience
Topic 1.2 Definition of Marketing Automation
Topic 1.3 Components of Marketing Automation
Summary
Lesson 2 – Marketing Automation in Practice
Introduction
Topic 2.1 Business Benefits of Automation
Topic 2.2 Marketing Automation Examples
Summary
Lesson 3 – Marketing Automation Software
Introduction
Topic 3.1 Software Systems Overview
Topic 3.2 Automation Software Functions
Summary
Lesson 4 – Strategy and Tactics
Introduction
Topic 4.1 Automation and the Customer Life-Cycle
Topic 4.2 Understanding and Selecting Triggers
Topic 4.3 Rules of Engagement
Summary
Lesson 5 – Measurement and Optimisation
Topic 5.1 Using the Right Metrics
Topic 5.2 Testing – Learning to Improve
Topic 5.3 Tips on Setting Up a Test
Summary
Topic 5.1 Using the Right Metrics
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