7 Headline Generation Strategies For Maximum Engagement

Compose the most eye-catching headlines with these copywriting techniques

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About the workshop

Too busy to create a headline? Not your thing, hey? We will show you the tools to help you be more creative with unique approaches to creating headlines. We are going to share with you, our strategic framework and free online resources so you can develop better headlines to achieve better marketing results across many digital marketing channels.

  • Write like a pro with our timeless strategies to build eye catching headlines that will resonate with your audience.
  • Make less mistakes with step by step instructions on creating punchy headlines
  • Allow us to save you money with insights into free resources you can access today!
  • Produce quality writing without the expensive copywriter
  • Take away the guess work with tactics to receive instant feedback on your headline

In this workshop you will learn

  • Harness the art of writing head turning headlines to maximize sales, leads or engagement.

  • The importance of a powerful headline and why it will save you money, time, effort and resources.
  • Leverage FREE online resources to guide your creative process when building killer headlines.
  • How two world renowned research papers have proven a shortcut in the creative process for headline development.
  • Learn to increase the punch in your next headline by following an easy, four part, strategic framework.
  • How to gather instant feedback on your headline to increase your engagement.
  • …. plus access to many more resources including hand picked articles, videos and tools within the “Learn More” section



Click on any "Preview" button below to look inside the lessons of the workshop.


Course Curriculum


  7 Headline Generation Strategies For Maximum Engagement
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  Let's increase the engagement levels, and open rates, from your social media and email subject lines!
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  Further Information on marketing automation
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  Review Questions & Exercises
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Your Instructor


Russ Easther
Russ Easther

Russell started working in digital marketing when it wasn’t ‘cool’. Over almost two decades, he has helped thousands of brands, businesses and agencies across the globe increased their growth, efficiencies and confidence working with digital channels. Across online and face-to-face workshops he shows marketers practical, hands-on based digital marketing strategies & techniques to save time & budget, increase speed to market and work more efficiently with digital channels.


What's included?

  • Guided video based lessons
  • Multiple guided walkthroughs
  • Practical exercises
  • Video transcriptions
  • Lifetime access
  • Free updates
  • 30 day risk-free guarantee

PLUS Purchase all workshops within Digital Skills Advantage and receive....

  • Course Certificate (coming soon)
  • Exclusive Facebook Group Access



Join this workshop with two easy payment options



1. Purchase this workshop standalone for $227 AUD



2. Access all 10 workshops of Digital Skills Advantage for only $997 AUD!

(That's an annual saving of $1273!)