How to find key consumer insights for effective content & social media marketing

Generate stronger digital results with deeper consumer insights across digital channels.

About the workshop

Open new opportunities for growth by discovering key consumer insights and learn how to read the data to get better results. Confidently evolve your marketing communications based on these insights to create higher engagement rates trough social and content marketing. You’ll learn how to generate these insights yourself, without paying an agency thousands for similar work.

  • How to become a strategic leader with deep consumer insights into your category
  • Develop marketing opportunities leveraging insights from international markets
  • Leverage and craft content and key messages that are closely aligned with the trends that we can find online
  • Better understand your audience by identifying the influencers in your market place
  • Attain a massive competitor advantage and enjoy the benefits!

In this workshop you will learn

  • How to gain free consumer insights so you can build content to generate the maximum engagement rate possible

  • How to find what is trending (or not!) in your niche or industry amongst your consumers
  • How to find the key social influencers and what they are already communicating about your business or brands area
  • How to discover key insights into your competitors content strategies with a simple tool
  • How to get consumer insight inspiration & knowledge by hacking two marketing tools together to super charge your research strategies
  • See how consumer insights have changed in your niche or industry over the past 20 years with one of digitalbrief’s favourite marketing tools
  • …. plus access to many more resources including hand picked articles, videos and tools within the “Learn More” section



Click on any "Preview" button below to look inside the lessons of the workshop.


Course Curriculum


  Overview: How to find key consumer insights for stronger content and social media marketing results
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  Further Information to generate great consumer insights...
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  Review Questions & Exercises
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Your Instructor


Russ Easther
Russ Easther

Russell started working in digital marketing when it wasn’t ‘cool’. Over almost two decades, he has helped thousands of brands, businesses and agencies across the globe increased their growth, efficiencies and confidence working with digital channels. Across online and face-to-face workshops he shows marketers practical, hands-on based digital marketing strategies & techniques to save time & budget, increase speed to market and work more efficiently with digital channels.


What's included?

  • Guided video based lessons
  • Multiple guided walkthroughs
  • Practical exercises
  • Video transcriptions
  • Lifetime access
  • Free updates
  • 30 day risk-free guarantee

PLUS Purchase all workshops within Digital Skills Advantage and receive....

  • Course Certificate (coming soon)
  • Exclusive Facebook Group Access



Join this workshop with two easy payment options



1. Purchase this workshop standalone for $227 AUD



2. Access all 10 workshops of Digital Skills Advantage for only $997 AUD!

(That's an annual saving of $1273!)