How To Generate Market/Competitive Insights from your desk

Legally, find your competitors strategies across digital channels

About the workshop

Finding industry information is gold. Knowing what your strategies and tactics are used in your marketplace is a key insight every marketer needs. This workshop shows you how to quickly and efficiently scan the marketplace to give you insights into your market and your competitors. This is a lot simpler than what you may have thought…. Simply use our techniques to generate these key insights yourself, (without the huge price tag) AND with a few clicks of a mouse.

  • Sharpen your skills with our strategies to lift the curtain on key competitor insights
  • Get faster and stronger industry insights for your brands
  • Make less mistakes with a practical step by step guide to understanding your niche
  • Better evaluate the strengths and weaknesses of your competitors to create that competitive advantage!

In this workshop you will learn

  • How to instantly learn the strategies your market or competitors are using across display, search, email and website technology

  • How to find the most popular marketing tools and technology running in your industry or niche
  • Of legal ways to find how much your competitor is paying per month (and per click) on Google Ads & Bing
  • With one click, when you competitor starting using a digital marketing tool or advertising program
  • How to look back in time to see how your industries leading players update their website strategies
  • How to source Google Analytics style metrics from your competitors or industries websites for free! (directly from Chrome)
  • How to find the most shared piece of content from any website (brand, business or otherwise) in the world
  • Of two research papers to shortcut the creative process for headline development
  • …. plus access to many more resources including hand picked articles, videos and tools within the “Learn More” section



Click on any "Preview" button below to look inside the lessons of the workshop.


Course Curriculum


  Overview: How To Generate Market/Competitive Insights from your desk
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  Using mostly free techniques, you'll soon understand what digital strategies your competitor or market is using…
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  Further Information on generating market/competitive insights
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  Review Questions & Exercises
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Your Instructor


Russ Easther
Russ Easther

Russell started working in digital marketing when it wasn’t ‘cool’. Over almost two decades, he has helped thousands of brands, businesses and agencies across the globe increased their growth, efficiencies and confidence working with digital channels. Across online and face-to-face workshops he shows marketers practical, hands-on based digital marketing strategies & techniques to save time & budget, increase speed to market and work more efficiently with digital channels.


What's included?

  • Guided video based lessons
  • Multiple guided walkthroughs
  • Practical exercises
  • Video transcriptions
  • Lifetime access
  • Free updates
  • 30 day risk-free guarantee

PLUS Purchase all workshops within Digital Skills Advantage and receive....

  • Course Certificate (coming soon)
  • Exclusive Facebook Group Access



Join this workshop with two easy payment options



1. Purchase this workshop standalone for $227 AUD



2. Access all 10 workshops of Digital Skills Advantage for only $997 AUD!

(That's an annual saving of $1273!)