It's time for DIY SEO & SEM to increase your search performance

SEO's free isn't it? Not really… Let me show you the shortcuts and tools the pros use.

About the workshop

Don’t know how to deliver, improve or track your SEO performance? Not sure what’s on offer with Google Ads? That’s OK, we show you how! Give your skills a boost with our expert techniques and learn how you can take control of your SEM and SEO strategy. That’s not all. We show you how to save time and money using the tools of the trade.

  • Save time and money learning how to do it yourself
  • Increase traffic and sales with a simple system that works!
  • Develop an eye for detail that will question third party work
  • Generate business and brand results with our professional techniques
  • Take back control of your marketing strategy using our step by step instructions

In this workshop you will learn

  • How to use the tools-of-the-trade every search marketing professionals use across SEM & SEO
  • A helicopter overview of SEO that anyone non-digital specialist can understand
  • What tactics and strategies you should implement first across SEO (from an interview with an underground SEO expert)
  • How to craft and code your pages so Google will love them!
  • How to make sure you are focusing on the right keywords and phrases for your business or brand
  • How to get amazing and targeted backlinks from great quality websites to increase natural search rankings
  • The major components of search engine marketing and how you can drive them to generate business and brand results
  • Of two research papers to shortcut the creative process for headline development
  • …. plus access to many more resources including hand picked articles, videos and tools within the “Learn More” section



Click on any "Preview" button below to look inside the lessons of the workshop.


Course Curriculum


  Overview: It's time for DIY SEO & SEM to increase your search performance
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  Further Information on DIY SEO and SEM techniques
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  Review Questions & Exercises
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Your Instructor


Russ Easther
Russ Easther

Russell started working in digital marketing when it wasn’t ‘cool’. Over almost two decades, he has helped thousands of brands, businesses and agencies across the globe increased their growth, efficiencies and confidence working with digital channels. Across online and face-to-face workshops he shows marketers practical, hands-on based digital marketing strategies & techniques to save time & budget, increase speed to market and work more efficiently with digital channels.


What's included?

  • Guided video based lessons
  • Multiple guided walkthroughs
  • Practical exercises
  • Video transcriptions
  • Lifetime access
  • Free updates
  • 30 day risk-free guarantee

PLUS Purchase all workshops within Digital Skills Advantage and receive....

  • Course Certificate (coming soon)
  • Exclusive Facebook Group Access



Join this workshop with two easy payment options



1. Purchase this workshop standalone for $227 AUD



2. Access all 10 workshops of Digital Skills Advantage for only $997 AUD!

(That's an annual saving of $1273!)