Social Influencers… How to evaluate your current or prospective social media partners

Social Media Influencers… How to evaluate your current or prospective social media partners

About the workshop

Reduce your risk, save time and money assessing, sourcing and partnering with social media partners using expert tips and tricks covered in this workshop. We will show you how to spot the fakes and leverage leading international resources to find social influencers as well as track the outcomes of social influencer marketing. This is a practical and comprehensive course designed to build your knowledge and skills in order to harness the potential of social influencer led digital marketing.

  • How to increase the effectiveness of your social media strategies by leveraging key social influencers to increase your business and marketing goals
  • Develop an eye for detail that will question third party work
  • Foster innovation with stronger and targeted marketing communications
  • Save thousands of dollars using DIY strategies and tactics
  • Discover the professional in you, with an exciting, fulfilling career and a pathway to get that promotion!

In this workshop you will learn

  • How to find thousands of social influencers who are working under the radar

  • How to track outcomes of your social influencer marketing
  • Sourcing techniques to find the hidden-gems of influencers
  • A list of targeted screening questions you need to ask before you invite a social influencer to work with you or your brand
  • How to partner with social influencers safely using a cautious approach
  • Spot the fakes! Several techniques to evaluate fake social influencers
  • How to use a leading international resource to find and select social influencer tools
  • …. plus access to many more resources including hand picked articles, videos and tools within the “Learn More” section



Click on any "Preview" button below to look inside the lessons of the workshop.


Course Curriculum


  Overview: Social Stakeholder Stalking! How to evaluate your current or prospective social media partners
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  To minimise the frustrations, let's get some systems in place before you start working with influencers
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  Further Information across social stakeholders
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  Review Questions & Exercises
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Your Instructor


Russ Easther
Russ Easther

Russell started working in digital marketing when it wasn’t ‘cool’. Over almost two decades, he has helped thousands of brands, businesses and agencies across the globe increased their growth, efficiencies and confidence working with digital channels. Across online and face-to-face workshops he shows marketers practical, hands-on based digital marketing strategies & techniques to save time & budget, increase speed to market and work more efficiently with digital channels.


What's included?

  • Guided video based lessons
  • Multiple guided walkthroughs
  • Practical exercises
  • Video transcriptions
  • Lifetime access
  • Free updates
  • 30 day risk-free guarantee

PLUS Purchase all workshops within Digital Skills Advantage and receive....

  • Course Certificate (coming soon)
  • Exclusive Facebook Group Access



Join this workshop with two easy payment options



1. Purchase this workshop standalone for $227 AUD



2. Access all 10 workshops of Digital Skills Advantage for only $997 AUD!

(That's an annual saving of $1273!)