I know analyzing, tracking, reporting is not the sexiest thing, but it needs to be done. I realize you probably depend on other people to give you this information.

However, if you knew how it easy it was these days to do some of these tasks, you’ll probably start doing more of it yourself. 

Let me take you behind the scenes of some of the most popular tracking tools and programs and show you how they work and how you can maybe make friends with google analytics again and other tools so you can help track and determine return on investment from your digital marketing.