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The A-Z Of Content Marketing Strategy
Session 1
Introduction, Defining Content Marketing, Step 1 - Objectives & Target Audience, Step 2 - Consumer Insights (83:49)
Session 2
Step 3 - Content Strategy & Idea Development (66:36)
Session 3
Step 4 - Content Creation / Content Curation / Content Pillars (49:12)
Session 4
Content Repurposing, Step 5 - Content Distribution / Channel Strategy, Step 6 - Measure / Insights / Refine, Recap (47:39)
Content Repurposing, Step 5 - Content Distribution / Channel Strategy, Step 6 - Measure / Insights / Refine, Recap
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